Since 1972, Target has increased its dividend every year. That brings about a lot of safety and reassurance to the shareholders. With such a long tradition with a dividend, the shareholders know that their money is safe holding some Target stock.
Due to recessions, people are more likely to start doing more DIY projects at home. This gives big box stores and hardware stores more business. Lowes is a company that people began to flock to for doing home improvement projects.
In 2008, McDonald’s opened up 600 new restaurants. As a result, the sales of their products were higher in 2008 than they were in 2006 and 2007. This makes them a great company to hold to when things get nasty in the economy.